Lev Restaurant Group Expands Reach Into Southern California With Purchase of Jamba Juice Outlets

Agreement includes development of additional Jamba Juice® locations throughout Southern California

Las Vegas – June 11, 2014 –Lev Restaurant Group, the management company of FC Juice Partners LLC (“Juice Partners”), the Las Vegas-based exclusive area developer of Jamba Juice® throughout the Las Vegas Valley, has announced the purchase of four Southern California Jamba Juice stores from the Jamba Juice Company. With the addition of these four stores, Juice Partners currently owns and operates 14 Jamba Juice locations with additional locations under development.

The purchased Southern California locations are located in Sherman Oaks, Studio City and Encino, California. Juice Partners will invest additional capital into the stores and will introduce Jamba’s increasingly popular whole food blending and juicing menu.

The stores are located at 14622 Ventura Boulevard (La Reina Fashion Place), 12265 Ventura Boulevard, 17340 Ventura Boulevard (Encino Oaks Shopping Center) and 16443 Ventura Boulevard. Along with the asset purchase agreement of the four stores Juice Partners enters into a development agreement to develop a minimum of 10 additional Jamba Juice stores in adjacent territories in Southern California, including Altadena, Flintridge/La Canada, Van Nuys, and North Hollywood.

“We’re happy to be a part of the Jamba Juice family and have had great success with our stores in Las Vegas, especially being selected to open Jamba Juice’s first ever drive-thru location in Las Vegas,” said Phil Patent, President of Juice Partners. “We are thrilled to expand our operating footprint into Southern California and look forward to building more stores and continue rolling out the whole food blending and freshly squeezed juicing program.”

The sale of the stores to Juice Partner is part of a re-franchising initiative undertaken by Jamba Juice, as the company continues to move toward a more franchise operated business model. The sale was effective on April 2, 2014.

 

About FC Juice Partners

FC Juice Partners is the Las Vegas-based exclusive area developer for Jamba Juice in Las Vegas and territories in Southern California. Founded in 2010, FC Juice Partners has expanded Jamba Juice Las Vegas outlets into Las Vegas neighborhood locations, as well as non-traditional venues, such as malls and casinos on the Las Vegas Strip, making Jamba Juice accessible to the millions of visitors who come to Las Vegas.

 

About Lev Restaurant Group

Lev Restaurant Group was founded in 2002 and oversees the operations and development of food and beverage concepts primarily in the fast casual space. The company owns and operates several original concept brands including, Lobster ME, i♥burgers, and the Daily Kitchen & Wellness Bar.  LEV is also the exclusive area developer for The Coffee Bean & Tea Leaf® in Southern Nevada and Jamba Juice®in Las Vegas and specific markets in Southern California. LEV currently operates approximately 40 units in Nevada and California and will soon be expanding its operations nationwide.  Lev is committed to various local and national charities with a focus on helping children and adults with intellectual and developmental disabilities.

 

About Jamba Juice Company

Founded in 1990, Jamba, Inc. is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot teas, and a variety of food items including hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™, baked goods, and snacks. As of April 1, 2014, there were 854 Jamba Juice store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes, and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice’s locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).

 

 

 

For additional information, please contact

Mitch Truswell

Red 7 Communications

mitch@red7communications.com

(702) 531-4461